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A German brand pet food would soon be available in Malaysia

| Ads Categories | December 18, 2015

According to an article in the Star Online Malaysian Pet Food market is worth  RM $300 million. The Pet Food are mainly imported from Thailand , Europe , Australia and US and consist of Dry and Wet Food  . I wonder , any from China ?

A German brand would soon be available .

Read this here : The Star Online Nov 18 2015

German pet food manufacturer, Josera Gmbh and Co KG, has appointed Borneo Pets World Sdn Bhd as its sole distributor and strategic partner to access the Asean pet market.

Josera pet food export manager Mark Egner said the company’s product is available in more than 50 countries in Europe, North and South America, Africa and other regions.

The company is now ready to leverage on its strong brand position, experience and the regional strength of Borneo Pets.

“We plan to turn Malaysia into a strong regional pet industry hub, as it has a strategic geographical position in Asean,” he told reporters at a document exchanging event in Kuala Lumpur on Wednesday.

Egner said driven by the rapid growth of the Asian middle class, the pet industry in Asean is expected to reach RM44 billion by 2020.

The value of Malaysia’s pet industry currently is estimated at RM1 billion and its pet food component of RM300 million is expected to grow to RM500 million by 2020.

Josera, with 70 years of experience, is among Europe’s top three pet food manufacturing companies and has won many industry awards. In 2014, it was named the best pet food provider by the German Pet Food Industry.

Meanwhile, Borneo Pets, headed by Dr Thomas Jong, has 20 years’ experience in the pet industry.

It will be conducting a distribution programme of pet food which includes developing effective market channels to support pet stores and veterinarians, pet food promotions, and public awareness activities. – Bernama

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